The Ad Copy Battle

LabsAd Copy Battle
Round 01
Four ads, an AI-simulated panel, one angle to test

The Ad Copy Battle

Paste your ad and pick three rival angles. An AI-simulated customer panel judges all four blind, and you get a recommended ad, the main concern and a live test to run. Find your strongest angle to test.

Platform
using pasted content
Or paste content (if URL is blocked)
Topics, claims, or phrasing the ads must avoid. All four ads are checked against these and the platform's policy; a rival that breaks one is repaired before judging, and your ad is flagged, not changed.
Rival angles (pick 3)
3/3 picked
In pick order they become rivals Alpha, Beta and Gamma. Picking a fourth swaps out the oldest.
07 Your Google RSA
Search network
23/30
21/30
82/90

What you enter is sent to Anthropic's Claude to write and judge the ads. I don't store it. Privacy policy

An example round, scores illustrative: four simulated people score all four ads blind, one call each. R1 appeals most, but the person who shouldn't click would, so R2 is picked, and a second panel rechecks the top two.
PUBLISHED
LAST UPDATED
AUTHOR
CHRIS HAY · FOUNDER, PERFORMIFY LIMITED

Chris Hay is the founder of Performify. 15+ years in paid media, attribution and growth modelling. Built Vouchercloud's PPC and analytics function from zero and sat on the executive team that grew it to 200+ people and a NASDAQ exit, before going back to direct operator work. Writes about the bits that matter, mostly while the fix is still warm.

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